Rand Fishkin Quotes & SEO Tips For Your Website In 2021

Digital Marketing Trendz
5 min readJan 1, 2021

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Rand Fishkin Quotes — SEO, Marketing, Startup, Entrepreneurship

I have compiled Rand Fishkin quotes & SEO tips for your website that will improve your search engine rankings. This post include Motivational, Startup, SEO, Marketing, Branding quotes.

Rand Fishkin is the founder of SparkToro and was previously co-founder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his books.

Rand Fishkin Books

“Better content is outweighing more content.” — Rand Fishkin

“Don’t build links, build relationships.” — Rand Fishkin

“On-page SEO is no longer satisfied by raw keyword use, Matching keywords to searcher INTENT is critical.” — Rand Fishkin

“The Content you share with the world needs to offer a distinct benefit, otherwise no one will care” — Rand Fishkin

“Great marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they’d respond. That empathy comes out in content that resonates with your audience.” — Rand Fishkin

“Tell a story. Make it true. Make it compelling. And make it relevant.” — Rand Fishkin

“Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.” — Rand Fishkin

“The trend of design toward simplicity and accessibility in software happened for a reason — simple sells, simple’s usable and simple scales.” — Rand Fishkin

“Better marketing often trumps a better product. Invest in both.” — Rand Fishkin

“Nothing worth having comes easy. Relationships (of all kinds) take work. Customers take work. Building a team takes work. If it’s easy, it’s often not worth having and almost never a competitive advantage.”– Rand Fishkin

“Aligning yourself with people who share your values and your prioritization of those values far outweighs aligning yourself with people who share your vision for a particular product, roadmap, or financial goal.” — Rand Fishkin

“Anything you do that improves the user experience and happiness of people who are looking at your page, helps you long term in Google” — Rand Fishkin

“SEO is no longer just a job title, it has become part of everyone’s job description.” — Rand Fishkin

“Don’t conflate revenue with success, especially not long term. Many of the best things we’ve done have cost or lost money in the short run, but built a better brand over the years because of it.” — Rand Fishkin

“We’ve got to create a unique, special experience for them and delight visitors in addition to satisfying their query.” — Rand Fishkin

“Calling your product, your brand, your series, your content a keyword phrase plus the brand name that you’ve got or the brand name plus a keyword phrase is truly highly effective.” — Rand Fishkin

“Measure your customer journey, not just your conversion path.” — Rand Fishkin

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“When it comes to content and content marketing, you probably want to err on the side of making things SUPER amazing, not MVP.” — Rand Fishkin

“Google is shortening the searcher’s path, pulling content and putting it directly into the search results page.” — Rand Fishkin

“Without any domain authority or any page authority, it’s next to impossible to rank for competitive terms.” — Rand Fishkin

“You can turn a low conversion rate into a high one. But you can also in the long run cost your company if you aren’t measuring and thinking about the right things.” — Rand Fishkin

“Branded search is very important, because when people perform branded queries …you want to make sure you show up correctly in the search engines.” — Rand Fishkin

“As you build up your domain authority, as you start to produce content directly for your customers that will influence them, it ranks in the engines.” — Rand Fishkin

“That’s one of the biggest things I’ve learned about startups: it’s dangerous to go alone. You want people around you who’ve been through this before and are willing to openly share their experiences.” — Rand Fishkin

“Educate before you convert and find ways to filter for not right customers.” — Rand Fishkin

“If you can reset your passion from “I want to do *this* work” to “I want to see something I create change the world in *this* way,” your expectations will align with reality, and the cognitive dissonance and frustration of being torn away from the work you love can fade.” — Rand Fishkin

“If you’re trying to reach that new audience that another site or page or blog has captured, great. Guest posting is a wonderful choice.” — Rand Fishkin

“Recruit technical leadership with a teaching orientation. The best way to ensure that your CTO is going to make you a better CEO is to hire a CTO who likes to teach. Make it clear that you’re looking for someone to drive change and educate you and the team. Beware CTOs who try to “shield” you from the details. Being able to explain complex things simply is a job requirement.” — Rand Fishkin

“Anchor text rich links are very important, but they’re also a huge signal for spam.” — Rand Fishkin

“You have to ask yourself, whenever you are producing any type of content, Who will amplify this and why?” — Rand Fishkin

I know you have enjoyed & learned a lot from this comprehensive list of Rand Fishkin quotes 2021. I want you guys to implement these SEO tips in your websites or businesses.

If you need any help in creating stunning website for your business you can contact us.

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Digital Marketing Trendz
Digital Marketing Trendz

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