109 Peter Drucker Marketing Quotes — Digital Marketing Trendz

Peter F. Drucker is widely known as the father of business studies and his wisdom and clarity helped many companies to grow exponentially. He wrote 39 books such as The Effective Executive, Managing Oneself, Innovation and Entrepreneurship, The Essential Drucker and many more. I’m sure, now you realized the real potential of this exceptional man. I have created a comprehensive list of Peter Drucker Marketing Quotes which will inspire you to create wisdom and clarity in your life.

The BusinessWeek magazine named him as “the man who invented management” for the world. Funny thing I have found is that he has produced movies too. He has formulated many business concepts which will change the way people do business.

So, here is Peter Drucker’s quotes on marketing, entrepreneurship, innovation, management, leadership, etc.

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109 Inspiring Peter Drucker Marketing Quotes

1. “Business has only two basic functions — marketing and innovation.” — Peter F. Drucker
2. “The aim of marketing is to make selling superfluous.” — Peter F. Drucker
3. “Because its purpose is to create a customer, the business enterprise has two — and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are ‘costs’.” — Peter F. Drucker
4. “True marketing starts…with the customer, his demographics, his realities, his needs, his values. It does not ask, “What do we want to sell?” It asks, “What does the customer want to buy?” — Peter F. Drucker
5. “There are only two things in a business that make money — innovation and marketing, everything else is cost.” — Peter F. Drucker
6. “The best way to predict the future is to create it.” — Peter F. Drucker
7. “Marketing and innovation make money. Everything else is a cost. — Peter F. Drucker
8. “Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view.” — Peter F. Drucker
9. “Marketing is the distinguishing, unique function of the business.” — Peter F. Drucker
10. “Marketing and innovation produce results; all the rest are costs.” — Peter F. Drucker
11. “There is nothing quite so useless as doing with great efficiency something that should not be done at all.” — Peter F. Drucker
12. “Great wisdom not applied to action and behaviour is meaningless data.” — Peter F. Drucker
13. “A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn’t marketing. That goes way beyond marketing.” — Peter F. Drucker
14. “Management is doing things right. Leadership is doing the right things.” — Peter F. Drucker
15. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” — Peter F. Drucker
16. “Long-range planning does not deal with the future decisions, but with the future of present decisions.” — Peter F. Drucker
17. “Doing the right thing is more important than doing the thing right.” — Peter F. Drucker
18. “What gets measured gets improved.” — Peter F. Drucker
19. “If you want something new, you have to stop doing something old.” — Peter F. Drucker
20. “Meetings are by definition a concession to a deficient organization. For one either meets or one works. One cannot do both at the same time.” — Peter F. Drucker
21. “Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.” — Peter F. Drucker
22. “So much of what we call management consists of making it difficult for people to work.” — Peter F. Drucker
23. “So much of what we call management consists of making it difficult for people to work.” — Peter F. Drucker
24. “The relevant question is not simply what shall we do tomorrow, but rather what shall we do today in order to get ready for tomorrow.” — Peter F. Drucker
25. “Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership.” — Peter F. Drucker
26. “Results are gained by exploiting opportunities, not by solving problems.” — Peter F. Drucker
27. “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” — Peter F. Drucker
28. “People who don’t take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year.” — Peter F. Drucker
29. “The leaders who work most effectively, it seems to me, never say “I.” And that’s not because they have trained themselves not to say “I.” They don’t think “I.” They think “we”; they think “team.” They understand their job to be to make the team function. They accept responsibility and don’t sidestep it, but “we” get the credit. This is what creates trust, what enables you to get the task done.” — Peter F. Drucker
30. “The only real difference between one organization and another is the performance of its people.” — Peter F. Drucker
31. “Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.” — Peter F. Drucker
32. “If you can’t measure it, you can’t change it.” — Peter F. Drucker
33. “The key to greatness is to look for people’s potential and spend time developing it.” — Peter F. Drucker
34. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” — Peter F. Drucker
35. “There is nothing worse than doing the wrong thing well.” — Peter F. Drucker
36. “Successful careers are not planned. They develop when people are prepared for opportunities because they know their strengths, their method of work, and their values. Knowing where one belongs can transform an ordinary person — hardworking and competent but otherwise mediocre — into an outstanding performer.” — Peter F. Drucker
37. “The problem in my life and other people’s lives is not the absence of knowing what to do but the absence of doing it.” — Peter F. Drucker
38. “Profit for a company is like oxygen for a person. If you don’t have enough of it, you’re out of the game. But if you think your life is about breathing, you’re really missing something.” — Peter F. Drucker
39. “Most leaders don’t need to learn what to do. They need to learn what to stop.” — Peter F. Drucker
40. “Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.” — Peter F. Drucker
41. “We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.” — Peter F. Drucker
42. “The task of leadership is to create an alignment of strengths so strong that it makes the system’s weaknesses irrelevant.” — Peter F. Drucker
43. “An employer has no business with a man’s personality. Employment is a specific contract calling for a specific performance… Any attempt to go beyond that is usurpation. It is immoral as well as an illegal intrusion of privacy. It is an abuse of power. An employee owes no “loyalty,” he owes no “love” and no “attitudes” — he owes performance and nothing else. The task is not to change personality, but to enable a person to achieve and to perform.” — Peter F. Drucker
44. “If you have more than five goals, you have none.” — Peter F. Drucker
45. “A man should never be appointed into a managerial position if his vision focuses on people’s weaknesses rather than on their strengths.” — Peter F. Drucker
46. “The leader of the past was a person who knew how to tell. The leader of the future will be a person who knows how to ask.” — Peter F. Drucker
47. “As a manager you’re paid to be uncomfortable. If you’re comfortable, it’s a sure sign you’re doing things wrong.” — Peter F. Drucker
48. “The purpose of information is not knowledge. It is being able to take the right action.” — Peter F. Drucker
49. “In today’s economy, the most important resource is no longer labour, capital or land; it is knowledge.” — Peter F. Drucker
50. “Strategy is a commodity, execution is an art.” — Peter F. Drucker
51. “Plans are only good intentions unless they immediately degenerate into hard work.” — Peter F. Drucker
52. “The better a man is the more mistakes he will make for the more things he will try.” — Peter F. Drucker
53. “When a subject becomes totally obsolete we make it a required course.” — Peter F. Drucker
54. “The most important thing in communication is to hear what isn’t being said.” — Peter F. Drucker
55. “My greatest strength as a consultant is to be ignorant and ask a few questions.” — Peter F. Drucker
56. “The only thing we know about the future is that it will be different.” — Peter F. Drucker
57. “The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product.” — Peter F. Drucker
58. “A manager is responsible for the application and performance of knowledge.” — Peter F. Drucker
59. “Unless commitment is made, there are only promises and hopes… but no plans.” — Peter F. Drucker
60. “Few companies that installed computers to reduce the employment of clerks have realized their expectations… They now need more, and more expensive clerks even though they call them ‘operators’ or ‘programmers.’” — Peter F. Drucker
61. “Plans are only good intentions unless they immediately degenerate into hard work.” — Peter F. Drucker
62. “Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.” — Peter F. Drucker
63. “Time is the scarcest resource and unless it is managed nothing else can be managed.” — Peter F. Drucker
64. “Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.” — Peter F. Drucker
65. “Efficiency is doing things right; effectiveness is doing the right things.” — Peter F. Drucker
66. “Most discussions of decision making assume that only senior executives make decisions or that only senior executives’ decisions matter. This is a dangerous mistake.” — Peter F. Drucker
67. “Making good decisions is a crucial skill at every level.” — Peter F. Drucker
68. “Efficiency is doing better than what is already being done.” — Peter F. Drucker
69. “The purpose of a business is to create a customer.” — Peter F. Drucker
70. “Management by objective works — if you know the objectives. Ninety percent of the time you don’t.” — Peter F. Drucker
71. “There is only one ethics, one set of rules of morality, one code: That of individual behaviour in which the same rules apply to everyone alike.” — Peter F. Drucker
72. “Executives owe it to the organization and to their fellow workers not to tolerate non performing individuals in important jobs.” — Peter F. Drucker
73. “Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information.” — Peter F. Drucker
74. “Most of what we call management consists of making it difficult for people to get their work done.” — Peter F. Drucker
75. “Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.” — Peter F. Drucker
76. “One cannot buy, rent or hire more time. The supply of time is totally inelastic. No matter how high the demand, the supply will not go up. There is no price for it. Time is totally perishable and cannot be stored. Yesterday’s time is gone forever, and will never come back. Time is always in short supply. There is no substitute for time. Everything requires time. All work takes place in, and uses up time. Yet most people take for granted this unique, irreplaceable and necessary resource.” — Peter F. Drucker
77. “The really important things are said over cocktails and are never done.” — Peter F. Drucker
78. “We can say with certainty — or 90% probability — that the new industries that are about to be born will have nothing to do with information.” — Peter F. Drucker
79. “Company cultures are like country cultures. Never try to change one. Try, instead, to work with what you’ve got.” — Peter F. Drucker
80. “Today knowledge has power. It controls access to opportunity and advancement.” — Peter F. Drucker

Summary of Peter Drucker Marketing Quotes

I know you loved these quotes/thoughts of Peter Drucker the real hero of management studies. Do comment your favorite quotes from the list.